Budget Pacing
Planned vs. actual spend across platforms and markets.
Meta
On pace
$320.0Kof $318.3K planned
100.5% pacing+$1.7K vs plan
TikTok
On pace
$168.0Kof $171.3K planned
98.1% pacing$-3335 vs plan
YouTube
On pace
$224.0Kof $220.7K planned
101.5% pacing+$3.3K vs plan
Planned vs. Actual — Monthly
Pacing by Market
| Market | Planned | Actual | Variance | Pacing | Progress |
|---|---|---|---|---|---|
BUF Buffalo | $100,051 | $101,000 | +$949 | 100.9% | |
ROC Rochester | $81,832 | $84,000 | +$2,168 | 102.6% | |
NYC New York City | $368,834 | $374,000 | +$5,166 | 101.4% | |
CT Connecticut | $159,671 | $153,000 | $-6,671 | 95.8% |