DMA Performance
Market-level performance across Buffalo, Rochester, NYC, and Connecticut.
Buffalo
BUF
$101.0K
- Leads
- 7.1K
- CPL
- $14
- CPM
- $14.40
- CTR
- 1.87%
- CPC
- $0.77
Rochester
ROC
$84.0K
- Leads
- 5.2K
- CPL
- $16
- CPM
- $15.58
- CTR
- 1.56%
- CPC
- $1.00
New York City
NYC
$374.0K
- Leads
- 27.2K
- CPL
- $14
- CPM
- $13.40
- CTR
- 1.77%
- CPC
- $0.76
Connecticut
CT
$153.0K
- Leads
- 10.3K
- CPL
- $15
- CPM
- $14.66
- CTR
- 1.58%
- CPC
- $0.93
Spend by Market & Platform
Detailed Performance — Market × Platform
| Market | Platform | Spend | Impr. | CTR | CPC | Leads | CPL | Freq. |
|---|---|---|---|---|---|---|---|---|
| BUF | Meta | $48,000 | 3.23M | 1.98% | $0.75 | 2,945 | $16 | 3.31 |
| ROC | Meta | $39,000 | 2.45M | 1.36% | $1.17 | 2,311 | $17 | 3.45 |
| NYC | Meta | $162,000 | 12.66M | 1.98% | $0.65 | 15,717 | $10 | 3.49 |
| CT | Meta | $71,000 | 4.47M | 1.81% | $0.88 | 5,270 | $13 | 3.03 |
| BUF | TikTok | $22,000 | 2.14M | 2.65% | $0.39 | 3,738 | $6 | 2.4 |
| ROC | TikTok | $18,000 | 1.71M | 2.67% | $0.40 | 2,618 | $7 | 3.36 |
| NYC | TikTok | $94,000 | 8.87M | 2.38% | $0.44 | 9,625 | $10 | 2.26 |
| CT | TikTok | $34,000 | 3.49M | 1.98% | $0.49 | 4,408 | $8 | 2.53 |
| BUF | YouTube | $31,000 | 1.64M | 0.64% | $2.97 | 448 | $69 | 3.17 |
| ROC | YouTube | $27,000 | 1.23M | 0.43% | $5.11 | 254 | $106 | 2.22 |
| NYC | YouTube | $118,000 | 6.38M | 0.48% | $3.84 | 1,846 | $64 | 3.51 |
| CT | YouTube | $48,000 | 2.48M | 0.60% | $3.22 | 629 | $76 | 3.65 |