Platform Comparison
Side-by-side comparison of Meta, TikTok, and YouTube efficiency.
Efficiency Profile (normalized 0–100)
CPM vs. CPL by Platform
Platform Metrics
| Platform | Spend | Impr. | CPM | CTR | CPC | VTR | 75% Compl. | Avg. Freq. | Leads | CPL |
|---|---|---|---|---|---|---|---|---|---|---|
| Meta | $320,000 | 22.81M | $14.03 | 1.88% | $0.75 | 41.0% | 30.6% | 3.32 | 26,243 | $12 |
| TikTok | $168,000 | 16.21M | $10.37 | 2.36% | $0.44 | 58.0% | 27.5% | 2.64 | 20,389 | $8 |
| YouTube | $224,000 | 11.73M | $19.10 | 0.52% | $3.65 | 32.0% | 25.3% | 3.14 | 3,177 | $71 |